Edge of Sweetness Social Media Management
We offered this local bakery (located off of Broadway and Norwood) social media management, a website redesign, and an SEO audit. Included in the package was a 2-hour photoshoot to gather content (images, videos, copy, etc.) to use on their various platforms. Then, we implemented a 12-week social media posting schedule which spanned Facebook and Instagram. 2 posts per week per platform were published after analyzing high-use times and figuring out which demographic would be reached best on each platform. Finally, we compiled analytics reports on the success of the campaign and linked them up with local social media influencers to extend the momentum of the project.
Alpha Kappa Psi Professional Business Fraternity Recruitment
AKPsi is a professional co-ed business fraternity founded with the purpose of developing its members into principled business leaders. I was Corporate Sponsorship Chair of my chapter (Gamma Iota) for the Fall 2021 semester where I coordinated partnerships with local businesses to fund and cross-promote fraternity events. Seen to the right were ideas for bringing AKPSI "back in business" after the COVID-19 pandemic. The renderings reflect physical items that could be handed out brandishing the fraternity's colors: blue and gold.
The Blueprint Haus Brand Renewal
Working based on an existing framework including a website, media kit, and social platforms, I refreshed brand assets to reflect the CMO's 2023 public relations and communications goals. This included speaking engagements with universities and entrepreneurship groups, client outreach, and case study reformatting.
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